by Eric | Feb 28, 2022 | Uncategorized
How well are your LinkedIn ads performing? In order to answer this question, you need to know the benchmarks. In this post, we’ll share what they are so you can more easily measure your success. There are three main types of ad content on LinkedIn: Sponsored...
by Eric | Feb 21, 2022 | Uncategorized
When running LinkedIn ads, it can be tempting to use LinkedIn’s default bidding option, Max Delivery (Automated), and call it a day. However, if you really want to spend your budget efficiently, we recommend bidding manually and optimizing for clicks....
by AJ Wilcox | Feb 18, 2022 | podcast
Show Resources Here were the resources we covered in the episode: Episode 51: Boosted Posts Episode 7: Account Organization Episode 36: AB Testing Strategy Episode 17: Leadgen Forms Episode 20: Audience Sizes NEW LinkedIn Learning course about LinkedIn Ads by AJ...
by Eric | Feb 14, 2022 | Uncategorized
By far, the greatest value LinkedIn has to offer is its audience targeting potential for B2B companies. LinkedIn ads may be expensive but its targeting capabilities are the #1 reason we’re willing to pay premium prices. Want to know how to reach your ideal...
by AJ Wilcox | Feb 10, 2022 | podcast
Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover. Show Transcript You’ve seen that button...
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