by Eric | May 31, 2022 | Uncategorized
So you want to run LinkedIn Ads Lookalike audiences, do you? Well, hold on! There are some things you might want to consider first before just jumping in to using this feature. Though popularized by Meta, (more details on Meta’s Lookalike audience feature here),... 
by Eric | May 23, 2022 | Uncategorized
Maybe you’ve heard some argue that “LinkedIn Ads are expensive”. Well, the fact of the matter is, they’re right. LinkedIn Ads are expensive! Maybe your target audience is highly competitive or some of the platform’s features are more costly than others. There are... 
by AJ Wilcox | May 19, 2022 | podcast
Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover. Show Transcript On this episode of the LinkedIn... 
by Eric | May 16, 2022 | Uncategorized
Segmenting your audience isn’t a new concept for Marketers, but in our experience, we don’t see this being done often enough on LinkedIn Ads. Typically, when we think of audience segmentation, we may think of it in broader terms, like targeting people in different... by AJ Wilcox | May 12, 2022 | podcast
Show Resources Here were the resources we covered in the episode: Announcement about the left-hand navigation being reverted Offers Epsiode NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d...
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