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How to Effectively Use LinkedIn Ads Lookalike Audiences

How to Effectively Use LinkedIn Ads Lookalike Audiences

by Eric | May 31, 2022 | Uncategorized

So you want to run LinkedIn Ads Lookalike audiences, do you? Well, hold on! There are some things you might want to consider first before just jumping in to using this feature. Though popularized by Meta, (more details on Meta’s Lookalike audience feature here),...
Lowering LinkedIn Ads Costs Through Bidding & Budgeting Strategy

Lowering LinkedIn Ads Costs Through Bidding & Budgeting Strategy

by Eric | May 23, 2022 | Uncategorized

Maybe you’ve heard some argue that “LinkedIn Ads are expensive”. Well, the fact of the matter is, they’re right. LinkedIn Ads are expensive! Maybe your target audience is highly competitive or some of the platform’s features are more costly than others. There are...
Ep 63 – LinkedIn Ads Dayparting and Scheduling | LinkedIn Performance Analysis | The LinkedIn Ads Show

Ep 63 – LinkedIn Ads Dayparting and Scheduling | LinkedIn Performance Analysis | The LinkedIn Ads Show

by AJ Wilcox | May 19, 2022 | podcast

Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.   Show Transcript On this episode of the LinkedIn...
Audience Segmentation Strategy and Why It’s Important in LinkedIn Ads

Audience Segmentation Strategy and Why It’s Important in LinkedIn Ads

by Eric | May 16, 2022 | Uncategorized

Segmenting your audience isn’t a new concept for Marketers, but in our experience, we don’t see this being done often enough on LinkedIn Ads. Typically, when we think of audience segmentation, we may think of it in broader terms, like targeting people in different...
Ep 63 – LinkedIn Ads Dayparting and Scheduling | LinkedIn Performance Analysis | The LinkedIn Ads Show

Ep 62 – LinkedIn Ads Sponsored Messaging Ads Demystified | The LinkedIn Ads Show

by AJ Wilcox | May 12, 2022 | podcast

Show Resources Here were the resources we covered in the episode: Announcement about the left-hand navigation being reverted Offers Epsiode NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d...
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Recent Posts

  • Ep 69 – LinkedIn Ads Reporting | Getting the Most Out of Your LinkedIn Ads Data | The LinkedIn Ads Show
  • Are LinkedIn Ads a Good Fit For You?
  • Ep 68 – LinkedIn Ads: Training a New LinkedIn Advertiser | The LinkedIn Ads Show
  • Tips for Overcoming Writer’s Block When Crafting LinkedIn Ad Copy
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