by Eric | Jun 27, 2022 | Uncategorized
If you’re already familiar with Google or Facebook Ads, the concept of Click vs View Conversions shouldn’t be new to you. However, this topic is especially important to understand as it relates to LinkedIn Ads because the way LinkedIn Campaign Manager reports on these...
by AJ Wilcox | Jun 24, 2022 | podcast
Show Resources Here were the resources we covered in the episode: Episode on average benchmarks to shoot for Episode on boosting posts Episode on segmentation NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas...
by Eric | Jun 21, 2022 | Uncategorized
When running LinkedIn Ads, it’s important to know how those ads are performing. LinkedIn’s Campaign Manager is not only where you go to create and manage ads, but is also where you can view performance metrics at both the campaign and ad levels. LinkedIn Campaign...
by Eric | Jun 13, 2022 | Uncategorized
Everything we do in Marketing is a test. We may be confident in what we promote because we have historical and current data that helps us understand what could be successful but positive ad performance is still never a guarantee. When it comes to testing on LinkedIn...
by AJ Wilcox | Jun 9, 2022 | podcast
Show Resources Here were the resources we covered in the episode: Ad Scheduling Account Organization NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover. Show...
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