by Eric | Aug 29, 2022 | Uncategorized
LinkedIn has been making several changes in the last couple months and it’s just added another new feature: Business Manager. For those who have advertised on Facebook, you’ll already be very familiar with this upgrade. Similar to Facebook’s Business Manager,...
by Eric | Aug 22, 2022 | Uncategorized
Unlike Google, LinkedIn isn’t an intent channel, it’s an awareness channel. If your audience has never heard of you, running LinkedIn Ads that elicit booking a demo or starting a free trial is going to fail 95% of the time. When running LinkedIn Ads to a cold...
by Eric | Aug 15, 2022 | Uncategorized
A few months ago, we participated in a beta for a brand new feature on LinkedIn Ads called Audience Insights. LinkedIn is starting to roll it out to the masses now. Whether you already have access to it or are still waiting, this article is a great resource for those...
by AJ Wilcox | Aug 12, 2022 | podcast
Show Resources Here were the resources we covered in the episode: Performance chart Demographics Audience segmentation Make optimizations Bidding/Budgeting AB testing NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with...
by Eric | Aug 8, 2022 | Uncategorized
It goes without saying that LinkedIn Ads were made for B2B marketers. The capability to target based on criteria like job title, level of seniority, years of experience, company industry, etc. is unmatched. But it’s not for everyone. In our experience, there are 4...
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