by Eric | Mar 20, 2023 | Uncategorized
You can target your audience on LinkedIn Ads with pinpoint accuracy. Especially in the B2B space, investing in the platform is a no-brainer. However, that’s not to say that LinkedIn’s targeting is perfect or easy to set up. Even when you feel confident in your... 
by AJ Wilcox | Mar 16, 2023 | podcast
Show Resources Here were the resources we covered in the episode: Drew Boyd’s LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel... 
by Eric | Mar 13, 2023 | Uncategorized
When your LinkedIn Ads performance isn’t up to par, how do you go about diagnosing the problem? And beyond that, how do you fix it? Here’s a systematic approach you can take to troubleshooting: The Two Hurdles In digital advertising, there are steps we... 
by Eric | Mar 7, 2023 | Uncategorized
Satisfied with your LinkedIn Ads performance? You might be wondering, “Where do I go from here? How can I scale?” There are 3 ways you can efficiently scale your LinkedIn Ads performance: Expand Your Reach Through New Audience Targeting You can do this... by AJ Wilcox | Mar 2, 2023 | podcast
Show Resources Here were the resources we covered in the episode: New Interests for Interest Targeting Explanation of CPC vs CPM bidding on LinkedIn Relevancy Score and Auction Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox...
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