LinkedIn Ads Blog
3 Things You Need For Every Successful LinkedIn Ads Campaign
There are 3 things every LinkedIn Ads campaign (and, by extension, every social campaign) needs: pinpoint Audience targeting, compelling Messaging, and a value-rich Offer. An acronym we like to use to help us easily remember this is AMO. These 3 things must be...
Ep 85 – LinkedIn Ads Audience Network: An Interview with Peter Turner and Lipika Gimmler at LinkedIn | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us:...
Why You Should Run a Content Strategy Alongside Your LinkedIn Ads Strategy
The majority of those who book a call with us report that they first heard about us from a mix of organic content and paid ads on LinkedIn (roughly 38% of all leads). Google Search and Referrals/Word of Mouth are reported as the second and third top sources. As an...
Ep 84 – LinkedIn Ads Groups Targeting | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: LinkedIn Ads Group on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost...
How Much Should I Budget Towards LinkedIn Ads?
We were recently asked a really good question: How do you approach budgeting on LinkedIn Ads when you’re advertising to multiple markets or promoting more than one product/service? Though this was a very specific question, it got us thinking about budgeting on...
Ep 83 – LinkedIn Ads Holiday Traffic Trends | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Covid19's Effect on LinkedIn Ads Bidding and Budgeting NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ...