by Eric | Sep 12, 2022 | Uncategorized
We’ve seen a couple of cases recently where LinkedIn advertisers have seen incredible early success leveraging the Brand Awareness campaign objective. So we decided to put this objective to the test. Before running this objective, we were running the Website Visits... 
by Eric | Sep 6, 2022 | Uncategorized
If your audience is just hearing about your business for the first time, it’s highly unlikely they’ll be willing to invest in your high-ticket product or services after seeing one or two ads from you. It’s been debated how many marketing and sales touches it takes... 
by Eric | Aug 29, 2022 | Uncategorized
LinkedIn has been making several changes in the last couple months and it’s just added another new feature: Business Manager. For those who have advertised on Facebook, you’ll already be very familiar with this upgrade. Similar to Facebook’s Business Manager,... 
by Eric | Aug 22, 2022 | Uncategorized
Unlike Google, LinkedIn isn’t an intent channel, it’s an awareness channel. If your audience has never heard of you, running LinkedIn Ads that elicit booking a demo or starting a free trial is going to fail 95% of the time. When running LinkedIn Ads to a cold... 
by Eric | Aug 15, 2022 | Uncategorized
A few months ago, we participated in a beta for a brand new feature on LinkedIn Ads called Audience Insights. LinkedIn is starting to roll it out to the masses now. Whether you already have access to it or are still waiting, this article is a great resource for those...
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