by Eric | May 22, 2023 | Uncategorized
LinkedIn Ads recently released a new campaign building mode. When creating a campaign, you now have the option to switch between Quick and Advanced modes. Quick mode is tailored to those new to the LinkedIn Ads platform, while Advanced mode is the traditional... 
by Eric | May 15, 2023 | Uncategorized
Executing an audience micro-segmentation strategy on LinkedIn Ads often entails creating tens to hundreds of campaigns and ads. It’s a Herculean task, especially if you’re limited to setting this up manually. For years, advertisers have wanted a bulk... 
by Eric | May 8, 2023 | Uncategorized
When talking about Demand Generation and un-gating your content on LinkedIn, Lead Gen Form Ads tend to get booted out of the conversation. This is usually because many advertisers solely use Lead Gen Form Ads to promote content offers. Though that’s a... 
by Eric | May 1, 2023 | Uncategorized
When you have a great new content asset, you have many options for how to get the word out about it. Some examples: Post on LinkedIn, driving traffic to a landing page with a form to fill out Advertise the content on LinkedIn and collect leads via native lead... 
by Eric | Apr 26, 2023 | Uncategorized
The LinkedIn Ads channel tends to get a bad rap for being “too expensive.” This is subjective, but generally, the platform does cost more on the front-end when compared to others, like Meta and Google. These costs are only amplified, though, by the...
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