by Eric | Jun 27, 2022 | Uncategorized
If you’re already familiar with Google or Facebook Ads, the concept of Click vs View Conversions shouldn’t be new to you. However, this topic is especially important to understand as it relates to LinkedIn Ads because the way LinkedIn Campaign Manager reports on these... 
by Eric | Jun 21, 2022 | Uncategorized
When running LinkedIn Ads, it’s important to know how those ads are performing. LinkedIn’s Campaign Manager is not only where you go to create and manage ads, but is also where you can view performance metrics at both the campaign and ad levels. LinkedIn Campaign... 
by Eric | Jun 13, 2022 | Uncategorized
Everything we do in Marketing is a test. We may be confident in what we promote because we have historical and current data that helps us understand what could be successful but positive ad performance is still never a guarantee. When it comes to testing on LinkedIn... 
by Eric | Jun 7, 2022 | Uncategorized
Unlike traditional media, digital marketing platforms provide the capability to generate immediate feedback and track the results of advertising campaigns. Metrics can be reported in digital marketing dashboards almost instantly and can help advertisers know how a... 
by Eric | May 31, 2022 | Uncategorized
So you want to run LinkedIn Ads Lookalike audiences, do you? Well, hold on! There are some things you might want to consider first before just jumping in to using this feature. Though popularized by Meta, (more details on Meta’s Lookalike audience feature here),...
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