The Secret to High-Performing LinkedIn Ad Offers

The Secret to High-Performing LinkedIn Ad Offers

What makes an offer a high-performer on LinkedIn Ads? This one principle has helped us generate leads for our clients at costs that break LinkedIn Ads benchmarks.   The Journey   Early on in B2Linked’s history, our team partnered with a big company that sold...
How to Attribute Your Offline Data to LinkedIn Ads

How to Attribute Your Offline Data to LinkedIn Ads

2022 has been a golden year for LinkedIn Ads. Not only is the platform growing in popularity, but LinkedIn has released several new features, many of which have been game changers for advertisers. In addition to LinkedIn’s new Business Manager, the Audience Insights...
How to Create a Holistic LinkedIn Ads Strategy

How to Create a Holistic LinkedIn Ads Strategy

If your audience is just hearing about your business for the first time, it’s highly unlikely they’ll be willing to invest in your high-ticket product or services after seeing one or two ads from you. It’s been debated how many marketing and sales touches it takes...