by Eric | Oct 23, 2023 | Uncategorized
LinkedIn Ads is a powerful tool on its own, but it can be even better when supported by additional channels. If you’ve followed us for a while now, you may have heard us talk about the value of using Meta and Google Ads for retargeting. But why? How do... 
by Eric | Oct 18, 2023 | Uncategorized
There are a few reasons why you should run LinkedIn Video Ads. It’s one of the fastest ways to build retargeting audiences on the platform, for example. But video ads are notable for taking time and money to create. So what’s the best way to get... 
by Eric | Oct 11, 2023 | Uncategorized
There are those that love Microsoft Excel… …and there are those that loathe it. I used to be one of the latter. Any mention of the word “Excel” and my heart would sink into the pit of my stomach. Like many, I simply didn’t understand how to use... 
by Eric | Oct 3, 2023 | Uncategorized
On average, costs per click on LinkedIn Ads are roughly 5 – 8x that of Meta Ads. On the other hand, costs per SQL on LinkedIn Ads are about half that of Meta Ads, so it’s worth it in the long run. The problem is many advertisers quit the platform... 
by Eric | Sep 26, 2023 | Uncategorized
Subscribable content should be a key aspect of your holistic LinkedIn Ads strategy. But why? What is subscribable content? And how do I incorporate it into my LinkedIn Ads strategy? Answers below 👇 What is Subscribable Content? Subscribable...
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