by AJ Wilcox | Sep 22, 2020 | podcast
Show Resources: Episodes we referenced:Ep 17 – LinkedIn Lead Gen Form Ads – Should You Use Them?Ep 26 – LinkedIn Ads are so expensive. Why is that? CPC vs CPM Bidding: Referenced article on Marketing Land LinkedIn Learning course about LinkedIn Ads...
by AJ Wilcox | Sep 15, 2020 | podcast
Show Resources: Find which companies use competitors’ products:Datanyze.com BuiltWith.com Episodes we referenced:Ep 10 – What should you offer from your LinkedIn Ads?Ep 15 – Benchmarking Your LinkedIn AdsEp 17 – LinkedIn Lead Gen Form Ads...
by AJ Wilcox | Sep 8, 2020 | podcast
Show Resources: Here’s the full Data from the study (Little Easter Egg hack – the last Google Data Studio chart is an embed and you can flip through the charts within it. There’s an extra I didn’t publish.) LinkedIn Learning course about...
by AJ Wilcox | Sep 2, 2020 | Uncategorized
Covid19 has had a strong influence on most of the major ad platforms (I’ve heard from multiple large Facebook advertisers that CPCs and CPMs have fallen by 30-40%, and one advertiser told me that Youtube ad inventory cost decreased by 80% at one point!) Since...
by AJ Wilcox | Sep 1, 2020 | podcast
Show Resources: Brand and Demand Playbook Why Every Startup Marketer Should Be Using Conversation Ads Get in touch with Ryan MacInnis: Twitter – @RKMAC or LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ LinkedIn Learning course about LinkedIn Ads by AJ...
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