LinkedIn Ads Group Targeting is Almost Too Powerful

#LinkedInAds Did You Know? Did you know that on LinkedIn Ads you can target the members of certain groups?! (Facebook advertisers are salivating right now) When you target by job title, you can get access to people based on their role (obvi). When you target by skill,...

LinkedIn Ads Company Exclusions are Powerful!

#LinkedInAds Did You Know? Did you know that on LinkedIn you can exclude specific companies from seeing your ads? Click fraud is such a problem for everyone in Search. When I used to run Google Ads for clients, it was so upsetting when competitors searched for their...

LinkedIn Ads List Uploads are Powerful!

#LinkedInAds Did You Know? Did you know that on LinkedIn Ads you can upload a contact list to specifically advertise to professionals? You #FacebookAds pros are saying, “That’s old news – we’ve been able to do that for years.” What if I...