by Eric | Aug 8, 2022 | Uncategorized
It goes without saying that LinkedIn Ads were made for B2B marketers. The capability to target based on criteria like job title, level of seniority, years of experience, company industry, etc. is unmatched. But it’s not for everyone. In our experience, there are 4... 
by Eric | Aug 1, 2022 | Uncategorized
Whether it was writing an article, a script for an upcoming podcast episode, or content for your website, chances are you’ve hit writer’s block at some point in your career. There are mountains of advice out there about what to do if you can’t think of what to write.... 
by Eric | Jul 26, 2022 | Uncategorized
With so many different available digital and social platforms, it may seem difficult to determine where to begin, or where to continue investing, in order to grow your brand. Yet, LinkedIn offers the greatest opportunity to build a meaningful, trusted network with... 
by Eric | Jul 11, 2022 | Uncategorized
With talk of an oncoming recession, we at B2Linked have been reminded of a previous podcast episode on the effects COVID-19 had on LinkedIn Ads. During the pandemic, we experienced a mini recession of sorts. Though we can’t expect the exact same things to happen... 
by Eric | Jul 6, 2022 | Uncategorized
Demand generation is the talk of the town among the digital marketing community today. Though it’s not a new concept, we as marketers are being challenged to depart from lead generation tactics that we’ve all grown accustomed to and dependent on for the last several... 
by Eric | Jun 27, 2022 | Uncategorized
If you’re already familiar with Google or Facebook Ads, the concept of Click vs View Conversions shouldn’t be new to you. However, this topic is especially important to understand as it relates to LinkedIn Ads because the way LinkedIn Campaign Manager reports on these...
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