Covid19’s Effect on LinkedIn Ads

Covid19 has had a strong influence on most of the major ad platforms (I’ve heard from multiple large Facebook advertisers that CPCs and CPMs have fallen by 30-40%, and one advertiser told me that Youtube ad inventory cost decreased by 80% at one point!) Since...

What Makes a Good Image for LinkedIn Ads?

What Makes a Good Image for LinkedIn Ads? On LinkedIn, images can make or break an ad. But what exactly makes a good image? Are there certain rules to follow? Are there things to avoid? What kind of image should you use to get the most engagement with my ad? If you’re...

Quality Targeting All The Time

Spending money on clicks that don’t lead to a conversion is one of the worst things that can happen, especially on LinkedIn due to the high average Cost Per Click (CPC). The key to quality leads and conversions is solid targeting, and LinkedIn provides that incredibly...