by Eric | Nov 21, 2022 | Uncategorized
The recent buzz around Demand Generation has gotten many B2B marketers to stop and consider how to better get their content in the hands of their target audience. This has led many to ungate their content, making it easier to consume, whether in-feed on social media... 
by Eric | Nov 14, 2022 | Uncategorized
Rumor has it that LinkedIn Ads are expensive. Maybe you’ve considered investing in the platform, but the thought of incurring high costs constantly sits at the back of your mind. Here’s a little secret: LinkedIn Ads are more expensive than other platforms when it... 
by Eric | Nov 7, 2022 | Uncategorized
It’s not news that the “promote free gated piece of content to cold audience” tactic is not the silver bullet advertisers once thought it was. Advertisers are becoming more creative and strategic thinkers when running LinkedIn Ads. And we are so here... 
by Eric | Oct 31, 2022 | Uncategorized
It was a dark and stormy night when tech giants, like Apple and Google, made the decision to slowly phase out third-party cookies. To be fair, though, this move really comes as no surprise. For the past couple years, consumers have grown uneasy about data privacy and... 
by Eric | Oct 24, 2022 | Uncategorized
The Best Way to Control Your LinkedIn Ads Spend You’re not spending your full budget on LinkedIn Ads. Or maybe you’re spending too much. What do you do? This may come as a surprise but, in general, the best way to control your spend is by adjusting... 
by Eric | Oct 17, 2022 | Uncategorized
What makes an offer a high-performer on LinkedIn Ads? This one principle has helped us generate leads for our clients at costs that break LinkedIn Ads benchmarks. The Journey Early on in B2Linked’s history, our team partnered with a big company that sold...
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