by Eric | Mar 20, 2023 | Uncategorized
You can target your audience on LinkedIn Ads with pinpoint accuracy. Especially in the B2B space, investing in the platform is a no-brainer. However, that’s not to say that LinkedIn’s targeting is perfect or easy to set up. Even when you feel confident in your... 
by Eric | Mar 13, 2023 | Uncategorized
When your LinkedIn Ads performance isn’t up to par, how do you go about diagnosing the problem? And beyond that, how do you fix it? Here’s a systematic approach you can take to troubleshooting: The Two Hurdles In digital advertising, there are steps we... 
by Eric | Mar 7, 2023 | Uncategorized
Satisfied with your LinkedIn Ads performance? You might be wondering, “Where do I go from here? How can I scale?” There are 3 ways you can efficiently scale your LinkedIn Ads performance: Expand Your Reach Through New Audience Targeting You can do this... 
by Eric | Feb 27, 2023 | Uncategorized
LinkedIn Ads is a blessing from heaven for B2B marketers but can be a curse if you don’t know the pitfalls. Here are 6 common ones you’ll want to avoid if you want to see success on the platform: Leaving Audience Expansion Enabled Audience Expansion is a... 
by AJ Wilcox | Feb 21, 2023 | Uncategorized
With the popularity of our Holiday LinkedIn Ads analysis, we wanted to follow it up with the performance of additional holidays. I especially wanted to see what would happen on Civil Rights Day because it’s a government holiday in the U.S., so many... 
by Eric | Feb 13, 2023 | Uncategorized
You’re missing out if you’re not using LinkedIn Ads to drive new business. Here are 3 reasons why: Targeting LinkedIn has over 310M monthly active users and about 900M total global users. LinkedIn collects data on each user about their job and skill set,...
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