What Are LinkedIn Document Ads?

What Are LinkedIn Document Ads?

The recent buzz around Demand Generation has gotten many B2B marketers to stop and consider how to better get their content in the hands of their target audience. This has led many to ungate their content, making it easier to consume, whether in-feed on social media...
How Much Do LinkedIn Ads Cost?

How Much Do LinkedIn Ads Cost?

Rumor has it that LinkedIn Ads are expensive. Maybe you’ve considered investing in the platform, but the thought of incurring high costs constantly sits at the back of your mind. Here’s a little secret: LinkedIn Ads are more expensive than other platforms when it...
What is a Good LinkedIn Ads Offer?

What is a Good LinkedIn Ads Offer?

It’s not news that the “promote free gated piece of content to cold audience” tactic is not the silver bullet advertisers once thought it was. Advertisers are becoming more creative and strategic thinkers when running LinkedIn Ads. And we are so here...
The Secret to High-Performing LinkedIn Ad Offers

The Secret to High-Performing LinkedIn Ad Offers

What makes an offer a high-performer on LinkedIn Ads? This one principle has helped us generate leads for our clients at costs that break LinkedIn Ads benchmarks.   The Journey   Early on in B2Linked’s history, our team partnered with a big company that sold...