by AJ Wilcox | Sep 2, 2020 | Uncategorized
Covid19 has had a strong influence on most of the major ad platforms (I’ve heard from multiple large Facebook advertisers that CPCs and CPMs have fallen by 30-40%, and one advertiser told me that Youtube ad inventory cost decreased by 80% at one point!) Since...
by Eric | Jul 8, 2020 | Uncategorized
Advertising on LinkedIn comes with some unique challenges. One of the biggest is understanding that it has a much lower user base than other platforms. If you can understand the differences in the number of users for each platform, it can help your marketing be more...
by Cody | Jun 24, 2020 | Uncategorized
When I talk to people who are diving into LinkedIn ads for the first time, there is one thing I hear more than anything else, “LinkedIn ads are expensive!” While I’d love to tell you LinkedIn ads are “super cheap with this one trick,” that’s just not the case....
by brandongreen | Nov 11, 2019 | Uncategorized
Hey there! I’m Brandon Green, Growth Marketing Manager at a startup building growth automation software for SaaS startups called Funnelfly. I really love digital marketing and it seems I love the complexity of trying to figure out how to track what people often want...
by Cody | Oct 31, 2019 | Uncategorized
What Makes a Good Image for LinkedIn Ads? On LinkedIn, images can make or break an ad. But what exactly makes a good image? Are there certain rules to follow? Are there things to avoid? What kind of image should you use to get the most engagement with my ad? If you’re...
by Cody | Aug 30, 2019 | Uncategorized
Spending money on clicks that don’t lead to a conversion is one of the worst things that can happen, especially on LinkedIn due to the high average Cost Per Click (CPC). The key to quality leads and conversions is solid targeting, and LinkedIn provides that incredibly...
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