How do you know if your video ads are costing too much on #LinkedInAds? I’ve got a formula that I think you’ll like.

When you’re running video ads, LinkedIn will give you the default Cost Per View (CPV), but I think most will agree that since a “View” just means it sat on someone’s screen for 2 seconds, that’s not a great metric for showing interest in your brand.

So is there a better metric to track? I think so!

My team started basing video costs on a Cost Per 50% View.

If your videos are longer, you’ll naturally see a higher cost. If your videos are boring you’ll definitely see a higher cost. But we’ve found this to be a much better measure.

If you export to Excel, this is easy to calculate (Total Spent / Views @ 50%) but if you stay in Campaign Manager, you have to do this calculation manually.

We’ve found averages to sit around $2-4, but have seen as low as $.21 when the video creative is amazing!

Have you found a metric that you like to use to evaluate video consumption?

📈 Happy #MetricMonday! What metric do you want me to tackle next?

P.S. If you haven’t met B2Linked yet, we help B2B companies maximize their return from LinkedIn Ads by minimizing waste from poor targeting, bad bidding, and inefficient campaign setup.

If this would be helpful to your company, consider booking a free discovery call. We’d absolutely love the chance to get to work with you!

AJ Wilcox
Host of the LinkedIn Ads Show Podcast, Founder B2Linked