LinkedIn Ads Blog
LinkedIn Ads: A New Formula to Evaluate Video Ads Performance
How do you know if your video ads are costing too much on #LinkedInAds? I've got a formula that I think you'll like. When you're running video ads, LinkedIn will give you the default Cost Per View (CPV), but I think most will agree that since a "View" just means it...
Ep 124 – LinkedIn Ads Audience Insights Tool | Interview with LinkedIn’s Johanna Kimura and Jennifer Moy | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at...
LinkedIn Ads Embarrassment: Are You Overreporting Your Conversions?
Ever feel the gut-punch of reporting to your boss or client when you report "We got 15 conversions" and they respond "I only see 8..."? It hurts. You lose trust when you over-report—They assume you are either lying to look like you're doing better or you've screwed up...
LinkedIn Ads Metrics Breakdown: CTRs Don’t Mean What You Think They Mean
📈 As part of this MetricMonday series, I'm doing some deep-dives into LinkedIn Ads metrics that you'll want to understand. 📈 Did you know that your Clickthrough Rates don't actually mean what you think they mean if you're running campaigns in different objectives?...
LinkedIn Ads Metrics Breakdown: When an Impression Isn’t an Impression
📈 As part of this series, I'm doing some deep-dives into LinkedIn Ads metrics that you'll want to understand. 📈 We're starting with one that you think you already understand, but I'm about to blow your mind. What's an impression? Seems simple enough but you might be...
Ep 123 – LinkedIn at Sundance Film Festival 2024 | Why Were They There and What’s Cooking? | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: The last time Jim Habig was on the show LinkedIn is sunsetting Lookalike Audiences B2Believe Event where Ben Stiller spoke Join the LinkedIn Ads Fanatics community and get access to our 4 courses to...