LinkedIn Ads Blog
Ep 88 – LinkedIn Ads Discrepancies: Your Metrics Don’t Mean What You Think They Mean | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Job Title Targeting Nuances Workplace Learning Report In-Demand Skills Civil Rights Day (MLK Day) Ads Analysis Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube...
Civil Rights Day (Martin Luther King Day) on LinkedIn Ads | How Do Holidays Affect My LinkedIn Ads Performance?
With the popularity of our Holiday LinkedIn Ads analysis, we wanted to follow it up with the performance of additional holidays. I especially wanted to see what would happen on Civil Rights Day because it's a government holiday in the U.S., so many...
Are LinkedIn Ads Worth It? | 3 Reasons Why You Should Consider LinkedIn Ads
You’re missing out if you’re not using LinkedIn Ads to drive new business. Here are 3 reasons why: Targeting LinkedIn has over 310M monthly active users and about 900M total global users. LinkedIn collects data on each user about their job and skill set,...
Ep 87 – LinkedIn Video Ads: A Case Study from Andrew Harder from Cisco on How to Generate Opportunities | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification...
Ep 86 – LinkedIn Ads For Market Research | The Near-Perfect Tool for Market Research | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Ep 43 about Gen Z Market Research on LinkedIn Sarah Weise LinkedIn Ep 65 about Microsegmentation Sarah Weise's LinkedIn Learning Course on Market Research Certified Marketing Experts Certification...
3 Things You Need For Every Successful LinkedIn Ads Campaign
There are 3 things every LinkedIn Ads campaign (and, by extension, every social campaign) needs: pinpoint Audience targeting, compelling Messaging, and a value-rich Offer. An acronym we like to use to help us easily remember this is AMO. These 3 things must be...