LinkedIn Ads Blog
Ep 64 – LinkedIn Ads Efficiency vs Volume – Can You Have Both? | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Cost Cap Bidding Targeting Strategies Key to Efficient Scale NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover....
How to Effectively Use LinkedIn Ads Lookalike Audiences
So you want to run LinkedIn Ads Lookalike audiences, do you? Well, hold on! There are some things you might want to consider first before just jumping in to using this feature. Though popularized by Meta, (more details on Meta’s Lookalike audience feature here),...
Lowering LinkedIn Ads Costs Through Bidding & Budgeting Strategy
Maybe you’ve heard some argue that “LinkedIn Ads are expensive”. Well, the fact of the matter is, they’re right. LinkedIn Ads are expensive! Maybe your target audience is highly competitive or some of the platform’s features are more costly than others. There are...
Ep 63 – LinkedIn Ads Dayparting and Scheduling | LinkedIn Performance Analysis | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript On this episode of the LinkedIn Ads...
Audience Segmentation Strategy and Why It’s Important in LinkedIn Ads
Segmenting your audience isn’t a new concept for Marketers, but in our experience, we don’t see this being done often enough on LinkedIn Ads. Typically, when we think of audience segmentation, we may think of it in broader terms, like targeting people in different...
Ep 62 – LinkedIn Ads Sponsored Messaging Ads Demystified | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Announcement about the left-hand navigation being reverted Offers Epsiode NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like...