After auditing 800+ LinkedIn Ads accounts, we’ve found one common theme: Wasted ad spend. B2B marketers need to cut the waste from poor targeting, bidding, and campaign setup in order to maximize their return on the platform.

Discover how much you can save with B2Linked.

You’re given limited budgets, then feel the pressure from higher-ups to make every dollar count. You can’t justify spending any more without proving ROI. And even if you do see a return, margins are miniscule because of how much was invested along the way.

Most ad agencies, freelancers, and in-house marketing teams talk about getting a return from their digital advertising efforts, but lack the process and tools to reduce wasted ad spend along the way.

At B2Linked, we’ve developed five core principles to reduce waste and maximize return from your LinkedIn Ads account.

By segmenting your audience into more than one campaign, we capitalize on those segments that are generating the most positive results at the lowest costs.

We monitor and make bidding adjustments daily to optimize towards the lowest possible costs for your target audience, and stay up-to-date on constant changes within the platform.

We avoid the settings LinkedIn enables by default—notorious for resulting in high costs and poor results—and methodically structure your campaigns to optimize for better performance and deeper insights.

We test your campaigns, ads, and offers for the combinations driving the best results, and track every unique ad’s performance through advanced URL parameters.

With our proprietary tools, we find which times of day and which days of the week your audience is most engaged with your ads and schedule them to run during those times.

Bistra Angeuelova

Digital Marketing & User Acquisition, Hired

Megan Nivens-Tannett

Founder & CEO, Flourish

Grant Hibbert

Director of Marketing, Qualio

"B2Linked is a really good investment. Acquiring their services really made our business a lot more efficient. It allowed us to scale our ads, as well as our company's growth. [Their] extensive knowledge was an asset, and we appreciated the security of having them as a partner."

"The time invested up front with the B2Linked team significantly cut down costs in the long-run, and has already resulted in a 10X ROI for our business. We will continue to lean on B2Linked as a consultative resource and can’t recommend them enough!"

"I've really enjoyed working with [the B2Linked] team. Their approach to campaign architecture and audience targeting makes a lot of sense. We've been happy with the results as we've scaled up our LinkedIn program."

There are two types of services we offer at B2Linked: LinkedIn Ads Account Management and Consulting.

Account Management is a great option for those who would like help managing their LinkedIn Ads, but don’t have the time, resources, or expertise to manage and optimize themselves. Access to our proprietary ads management and scheduling tools is also only available under this option.

Consulting is a great option for those who would like to run LinkedIn Ads on their own but are looking for expert advice on how to do it successfully.

See pricing options and packages below.

ABM / RETARGETING PACKAGE

WHITE-GLOVE PACKAGE

ENTERPRISE PACKAGE

Up to 16 campaigns

All White-Glove services, plus...

Up to 4 campaigns

Unlimited ad formats

Unlimited campaigns

Up to 2 ad formats

Up to 5 ads per campaign

2 ads per campaign

1 call/week (optional)

Ad copy (optional)

Ad copy (optional)

Hourly data sampling

Up to 4 images/month (optional)

Ad scheduling

Up to 4 images/month (optional)

Up to 4 ad refreshes/month

1 ad refresh/month

Audience segmentation strategy

Unlimited email support

1 support email/week

2 calls/month (optional)

1 call/month (optional)

Weekly ad performance report

Weekly ad performance report

ABM strategy (optional)

Retargeting strategy

DIRECTOR BUNDLE

WILCOX BUNDLE

Up to 2 hours of total consulting time (can be broken up into multiple meetings)

Up to 5 hours of total consulting time (can be broken up into multiple meetings)

Expert advice from one of our Marketing Directors

Expert advice from our Founder & CEO, AJ Wilcox

Unlimited email support for up to 2 weeks

Unlimited email support for up to 1 month

B2Linked is the best LinkedIn Ads agency for maximizing your return by minimizing waste in your LinkedIn Ads account.

• No more presenting another week of poor ad performance to your boss
• No more feeling like your ad budget is getting sucked into a vacuum
• No more racking your brain trying to figure out how to make LinkedIn Ads work

Discover how much you can save with B2Linked.

B2Linked was started in 2014 by AJ Wilcox, who is well known across the world for his LinkedIn Ads expertise. He's presented across 100+ stages and been featured on 200+ podcasts, showcasing advanced LinkedIn Ads strategies.

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