Maximize Your Return by Minimizing Waste from LinkedIn Ads

After auditing 800+ LinkedIn Ads accounts, we’ve found one common theme: Wasted ad spend. B2B marketers need to cut the waste from poor targeting, bidding, and campaign setup in order to maximize their return on the platform.

Discover how much you can save with B2Linked.

As seen on

You're Losing the LinkedIn Ads Game

You’re given limited budgets, then feel the pressure from higher-ups to make every dollar count. You can’t justify spending any more without proving ROI. And even if you do see a return, margins are miniscule because of how much was invested along the way.

Most ad agencies, freelancers, and in-house marketing teams talk about getting a return from their digital advertising efforts, but lack the process and tools to reduce wasted ad spend along the way.

At B2Linked, we’ve developed five core principles to reduce waste and maximize return from your LinkedIn Ads account.

How We Operate

Audience Micro-Segmentation Strategy


By segmenting your audience into more than one campaign, we capitalize on those segments that are generating the most positive results at the lowest costs.

Advanced Bidding Techniques


We monitor and make bidding adjustments daily to optimize towards the lowest possible costs for your target audience, and stay up-to-date on constant changes within the platform.

Proper Campaign Setup


We avoid the settings LinkedIn enables by default—notorious for resulting in high costs and poor results—and methodically structure your campaigns to optimize for better performance and deeper insights.

A/B Testing Strategy


We test your campaigns, ads, and offers for the combinations driving the best results, and track every unique ad’s performance through advanced URL parameters.

Ad Scheduling


With our proprietary tools, we find which times of day and which days of the week your audience is most engaged with your ads and schedule them to run during those times.

Don't Take Our Word For It

Bistra Angeuelova

Digital Marketing & User Acquisition, Hired

Megan Nivens-Tannett

Founder & CEO, Flourish

Grant Hibbert

Director of Marketing, Qualio

"B2Linked is a really good investment. Acquiring their services really made our business a lot more efficient. It allowed us to scale our ads, as well as our company's growth. [Their] extensive knowledge was an asset, and we appreciated the security of having them as a partner."

"The time invested up front with the B2Linked team significantly cut down costs in the long-run, and has already resulted in a 10X ROI for our business. We will continue to lean on B2Linked as a consultative resource and can’t recommend them enough!"

"I've really enjoyed working with [the B2Linked] team. Their approach to campaign architecture and audience targeting makes a lot of sense. We've been happy with the results as we've scaled up our LinkedIn program."

Pricing plans

There are two types of services we offer at B2Linked: LinkedIn Ads Account Management and Consulting.

Account Management is a great option for those who would like help managing their LinkedIn Ads, but don’t have the time, resources, or expertise to manage and optimize themselves. Access to our proprietary ads management and scheduling tools is also only available under this option.

Consulting is a great option for those who would like to run LinkedIn Ads on their own but are looking for expert advice on how to do it successfully.

See pricing options and packages below.

LinkedIn Ads account management




$3,000/month + $1000 one-time setup fee

$2,000/month + $1000 one-time setup fee

*Special discounted pricing for Enterprises + $1,000 one-time setup fee

3 month contract

3 month contract

3 month contract

Recommended monthly ad budget:$5,000 - $15,000/month

Recommended monthly ad budget:$1,000 - $5,000/month

Recommended monthly ad budget:$15,000+/month

Up to 16 campaigns

All White-Glove services, plus...

Up to 4 campaigns

Unlimited ad formats

Unlimited campaigns

Up to 2 ad formats

Up to 5 ads per campaign

2 ads per campaign

1 call/week (optional)

Ad copy (optional)

Ad copy (optional)

Hourly data sampling

Up to 4 images/month (optional)

Ad scheduling

Up to 4 images/month (optional)

Up to 4 ad refreshes/month

1 ad refresh/month

Audience segmentation strategy

Unlimited email support

1 support email/week

*Contact us for pricing details 

2 calls/month (optional)

1 call/month (optional)

Weekly ad performance report

Weekly ad performance report

ABM strategy (optional)

Retargeting strategy

LinkedIn Ads consulting





Up to 2 hours of total consulting time (can be broken up into multiple meetings)

Up to 5 hours of total consulting time (can be broken up into multiple meetings)

Expert advice from one of our Marketing Directors

Expert advice from our Founder & CEO, AJ Wilcox

Unlimited email support for up to 2 weeks

Unlimited email support for up to 1 month

About B2Linked

B2Linked was started in 2014 by AJ Wilcox, who is well known across the world for his LinkedIn Ads expertise. He's presented across 100+ stages and been featured on 200+ podcasts, showcasing advanced LinkedIn Ads strategies.

© 2023. All rights reserved