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One of the most common questions we hear at B2Linked is:

“What’s the average cost per click from a LinkedIn ad?”

As you’d expect, the answer is: it depends. Let’s break it down with real-world examples.

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North America: the most competitive market

If you’re advertising in English to North America, expect to pay between $10–$16 per click.

That may sound high, especially if you’re used to Meta Ads (around $5 per click). But here’s the key difference:

With Meta Ads, one of our clients had to throw out 90% of their leads.

On LinkedIn, leads were far more qualified because targeting is based on:

• Job title
  
• Company size
  
• Industry
  
• Even specific lists of companies or individuals
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👉 These clicks cost more, but the lead quality is far superior.

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LinkedIn Audience Network: cheaper but low quality

The LinkedIn Audience Network (LAN) can deliver clicks for as little as $0.27 per website click.

But the quality is far lower than traffic directly from LinkedIn.com.

💡 Pro tip: Unless you know exactly why you need it, turn this feature off. The best quality traffic comes from LinkedIn itself.

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Costs around the world

CPCs vary significantly by region:

• Western Europe: $8–$10 per click
  
• Eastern Europe: $4–$6 per click
  
• Africa & South America: as low as $2 per click
  
  

How to reduce costs

While the average CPC is $10–$16, with the right bidding and optimization strategies you can pay much less.

Across our client accounts, we consistently average $7–$8 per click.

👉 We covered the tactics behind this in detail on Episode 92 of the LinkedIn Ads Show Podcast.

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Key takeaway

LinkedIn Ads are more expensive than other platforms, but the quality of leads makes the investment worthwhile.

⬆️ Subscribe to our channel for weekly strategies: https://youtube.com/@b2linked

🎧 Check out the Podcast: b2linked.com/podcast

💪 Join the Courses & Community: b2linked.com/community-courses

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