At B2Linked, we’re often asked: “What does it take to be recognized as a LinkedIn Ads expert?”

The good news is that there’s a clear path you can follow to get there. Here’s how to rise into the top 1% of LinkedIn Ads professionals.

Start with LinkedIn’s free certification

LinkedIn offers its own certification program—completely free. With 4–6 hours of study and a few exams, you can secure your first set of certifications.

👉 But here’s the catch: some of the recommendations in the certification material are what we’d call expensive advice. They’re not always the most practical or cost-effective. That’s why it’s essential to balance LinkedIn’s perspective with more objective sources.

Learn from diverse, practical resources

To really round out your knowledge, you need to go beyond certifications:

• Podcasts: The LinkedIn Ads Show podcast is a weekly deep dive into every area of LinkedIn Ads strategy.
  
  
• Communities: Joining the LinkedIn Ads Fanatics Community gives you access to real advertisers who share what’s working for them right now.
  
  

This combination of theory and hands-on insights accelerates your learning curve dramatically.

Get structured, step-by-step training

Within the Fanatics Community, you’ll also gain access to all four of our LinkedIn Ads courses. These are designed to take you systematically:

• From LinkedIn Ads zero → to LinkedIn Ads hero.
  
  
• With proven frameworks you can apply immediately.
  
  
• At your own pace, with support from peers and experts.
  
  

For those who want an even higher level of access, the Super Fanatics upgrade includes weekly group calls with us—plus the chance to become personally certified.

Share your expertise publicly

Once you’ve earned your top 1% status, the journey doesn’t end—it evolves. The next step is to share your knowledge with others on LinkedIn.

• Post insights from your campaigns.
  
  
• Use the hashtag #LinkedInAds to make your content discoverable.
  
  
• Build your credibility by teaching as you learn.

The more you share, the more visible you become in the industry—and the faster opportunities come your way.

Final takeaway

The path to becoming a top LinkedIn Ads expert is clear:

1. Get certified.
   
   
2. Learn from real practitioners.
   
   
3. Train systematically.
   
   
4. Share your expertise.

Follow this progression, and you’ll not only achieve top 1% status—you’ll also build a reputation that lasts.

⬆️ Subscribe to our YouTube channel for weekly strategies: https://youtube.com/@b2linked

🎧 Check out the Podcast: b2linked.com/podcast

💪 Join the Courses & Community: b2linked.com/community-courses

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