If you've been looking for recent episodes of The LinkedIn Ads Show on the B2Linked YouTube channel, you may have noticed they're gone.

Don't worry. The podcast isn't going anywhere. In fact, we're investing more into it than ever before.

The reason for the change comes down to something many YouTube viewers can probably relate to: different types of content serve different purposes.

Sometimes you're looking for a quick answer to a specific question, a five-minute tip, or a tactical strategy you can immediately apply to your LinkedIn Ads account.

Other times, you're ready for a deeper conversation. A 30- or 40-minute discussion with industry experts, practitioners, and marketers sharing what they're seeing in the real world.

The challenge is that these two experiences don't always belong in the same place.

When short-form educational videos and long-form podcast episodes live side by side, it can create friction for viewers who are looking for one type of content but keep getting served the other.

So we made a change.

Two Channels, Two Experiences

Going forward, the B2Linked YouTube channel will focus exclusively on short, actionable LinkedIn Ads content.

That's where you'll find:

• Quick optimization tips
• Campaign strategies
• Platform updates
• Common mistakes to avoid
• Practical LinkedIn Ads advice you can implement right away

Meanwhile, The LinkedIn Ads Show now has its own dedicated YouTube channel.

That's where we'll publish:

• Full podcast episodes
• Expert interviews
• Deep-dive discussions
• Industry conversations
• Advanced LinkedIn Ads strategies

This separation allows each channel to serve its audience better while making it easier for viewers to find exactly the type of content they're looking for.

More Content, Better Experience

The goal wasn't to create less content, but create a better experience for everyone who follows our work.

Whether you're looking for a quick LinkedIn Ads tactic during a coffee break or a longer discussion during your commute, you'll now know exactly where to find it.

And the best part? You don't have to choose.

Subscribe to both channels and you'll get the best of both worlds: short-form tactical advice and long-form strategic conversations.

Twice the channels. Twice the LinkedIn Ads content.

We'll see you there.
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