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One of the most common questions we hear is: “How much should I budget for LinkedIn advertising?”

The answer depends on your goals, but there are some benchmarks and best practices that can help you avoid overspending—or worse, spending so little that you can’t measure impact.

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Small budgets for quick insights

If all we want is to test whether people are clicking on our ads or watching our videos, we don’t need a massive budget.

Even with $500 per month, we can start to see statistically significant data on clicks and engagement. This is often enough for early experiments or proof-of-concept campaigns.

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Why costs add up quickly

In North America, the average CPC on LinkedIn ranges from $10 to $16.

But not everyone who clicks will convert, and not every conversion will lead to a closed deal. That means the sales funnel on LinkedIn can get expensive if we’re aiming for bottom-of-funnel results right away.

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Building a full sales cycle

If our goal is to turn cold traffic into paying customers, we need to plan for a longer, multi-touch journey.

That means:

• Running ads that educate and build awareness
  
• Following up with more valuable content to stay top of mind
  
• Nurturing prospects until they’re ready to buy

This process can take multiple touches over weeks or months, so the budget needs to support consistency.

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The $5,000/month benchmark

For North America—the most competitive LinkedIn market—we recommend a minimum of $5,000 per month if the goal is to generate sales and close deals.

In other regions or non-English markets, costs are often lower, and smaller budgets can still be effective.

The key is making sure the budget is large enough to measure meaningful impact, rather than spending so little that we can’t tell if campaigns worked.

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Key takeaways

• Use smaller budgets (~$500/month) for quick tests and engagement insights.
  
• Expect $10–$16 CPC in North America, with lower costs elsewhere.
  
• Plan for multi-touch sales cycles, not one-click conversions.
  
• If sales are the goal, aim for at least $5,000/month in competitive markets.
  
• Avoid budgets so small that you can’t measure success at quarter’s end.
  
  

Want more LinkedIn Ads tips?

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