As time goes on, we’re seeing more and more advertisers show an interest in LinkedIn Video Ads.
It’s funny because we used to be against running Video Ads. In our past experience, they were really expensive and quality video content was difficult to come by.
Nowadays, however, there’s a lot to appreciate about this ad type.
So, should you run LinkedIn Video Ads? Here are 3 big reasons why you should consider it:
1/ Video is Easier and Faster to Produce Than Ever
One of our biggest gripes with Video Ads in the past is that they were expensive and time-consuming to produce.
This doesn’t have to be the case anymore.
Social media channels like TikTok, YouTube, Facebook, and Instagram have paved the way for more raw, authentic video content to take the stage.
Not that highly-produced content is bad, but videos that show a person looking at and talking directly into their camera while walking outside or in their house feels much more relatable.
As the saying goes, people connect with people, and this style of video content is helping to do just that: connecting brands to their target audience.
Gone are the days where you need a high-quality video production team in order to run Video Ads.
All you need is your phone, a quiet place to record, and to do so within 60 seconds or less (according to Dennis Yu).
Video content today is often edited more roughly, with quicker cuts, in a style that used to be considered unprofessional.
But it does such a good job of driving stories forward and delivering information at a quick pace.
Instead of your audience viewing this as unprofessional, it’s seen as valuable and entertaining.
Video content has never been easier and faster to produce than it is right now—Take advantage!
2/ Video Content is So Hot Right Now
According to HubSpot, 66% of consumers reported having watched video content when learning about a company brand.
Video content has been growing as a popular means of consumption with no indication of slowing down any time soon.
But why? Why do so many prefer to learn about a brand through video content as opposed to other forms of content?
Part of the reason is how effortlessly and quickly video content can be consumed.
Think of how long it takes you to read a book or blog post. That same information can be broken down and communicated through video in a concise way.
Where you have a limited amount of time to attract and maintain your audience’s attention, short-form Video Ads are the answer.
3/ Video Ads Compliment a More Holistic LinkedIn Ads Strategy
LinkedIn requires an audience size of at least 300 people within a campaign before it allows you to run ads.
This can be especially frustrating when setting up retargeting audiences because they’re often on the smaller side and can take time to build.
Consider how long it takes you to generate at least 300 cold leads to retarget. This process can take months.
On the other hand, LinkedIn allows you to retarget based on those who have watched a certain percentage of your Video Ads.
You can get video viewers on LinkedIn drastically faster and cheaper than you can get leads or even website traffic.
In our experience, this reduces the time it takes to build a retargeting audience from months to a matter of weeks or even days.
This means that you’re not wasting time while retargeting audiences are slowly growing.
Your brand can stay top-of-mind while graduating your audience to different stages of the buyer’s journey at a faster pace.
For more strategies on building LinkedIn Ads retargeting audiences quickly, check out this post.
What Are You Waiting For?
If you felt like the task of producing Video Ad content was too daunting, expensive, time-consuming, or invaluable, we hope you now have a renewed perspective!
Video content is easier to produce than ever; it can help you communicate concisely and in a format your target audience prefers to consume; and it can play a pivotal role in keeping your brand top-of-mind and moving your audience towards a purchase decision.
What’s been your experience with LinkedIn Video Ads? What’s worked for you? What hasn’t? Comment below!
P.S. Our mission is to help 20K marketers, business owners, and recruiters decrease costs and increase scale on LinkedIn Ads.
If you don’t have the time, resources, or know-how to manage it all on your own, consider booking a discovery call with us.
We’d absolutely love the chance to get to work with you!
Written by Eric Jones
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