Welcome to the LinkedIn Ads Show

On this episode, we’re going to be talking about all the basics of LinkedIn ads, what the platform is, what it’s not what you need in order to get started, as well as some of the capabilities of the platform.

Resources for this week:

1. B2Linked.com/checklist – Here’s the LinkedIn Ads Startup Checklist I mention in the show.

2. Also check out this youtube video that walks you throught he basics of successful LinkedIn Ads strategy: https://www.youtube.com/watch?v=j6Pm9tNkqrA

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Join the LinkedIn Ads Fanatics community for access to all our courses

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Summary

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Thinking about running LinkedIn Ads? AJ Wilcox, founder of B2Linked.com, shares key insights after managing over $120M in ad spend. First, know that LinkedIn Ads are premium-priced—$8–$11 per click—so they work best for high-ticket B2B offers, not ecommerce or affiliate marketing. Unlike search engines, LinkedIn is better for top- and mid-funnel engagement, making it ideal for nurturing, not quick sales.

To succeed, you need low-friction offers like webinars, checklists, or whitepapers, and a minimum budget of $3–5K/month to gather meaningful data. The real strength lies in LinkedIn’s hyper-targeting abilities, letting you filter by job title, seniority, company size, or matched audiences. To get started, AJ suggests setting up your Company Page, installing the Insight Tag, and launching with static image ads. For a full checklist, visit B2Linked.com/checklist.

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