Welcome to the LinkedIn Ads Show On this episode, I will be interviewing Tom Kim at LinkedIn. Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

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Summary:

This episode explores how to navigate LinkedIn Campaign Manager more efficiently, featuring insights from the team behind its user experience. You’ll learn how to choose the right campaign objective, why it’s essential to pick a single KPI, and how the platform now aligns bidding, optimization, and reporting to your marketing goals. New features like objective-based clicks ensure you’re only charged for meaningful actions—such as landing page visits or form submissions—helping you focus on what truly drives results.

The conversation also covers auto vs. CPC bidding, targeting best practices, and why ad rotation shouldn’t be used for A/B testing. There’s advice for new advertisers, tips for navigating the new interface, and reassurance that the team is actively working on key feature requests like campaign deletion and duplication.