Category
Podcasts

LinkedIn Ads Bidding & Budgeting for the Best Performance

AJ Wilcox
March 10, 2020

Welcome to the LinkedIn Ads Show.

Resources for this week:

Budget tracking software: shape.io and adstage.io

Chart of how LinkedIn bidding works: https://www.dropbox.com/s/co4fxjg04uy1d67/Economics%20of%20LinkedIn%20Ads%20Bidding%20Slide.pdf?dl=0

Join the LinkedIn Ads Fanatics community for access to all our courses

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Transcript:

This episode breaks down how to optimize your bidding and budgeting strategy on LinkedIn Ads to maximize performance. It explains when to use CPC, CPM, auto bidding, or specialized formats like CPV and CPS, depending on your goals and ad type. A key tip: start with CPC, and once your click-through rate is 2.5x the average, switch to CPM for better cost efficiency. You’ll also learn why the “Awareness” objective isn’t worth it, and how to test bidding options for video campaigns to lower your effective cost per result.

You’ll also discover how to manage your daily budget like a pro. Budgets act as safety nets, not performance levers—so if you’re hitting your cap early, you’re likely bidding too high. Learn how to track flat spend patterns using performance charts, and forecast your ad spend with tools like shape.io, adstage.io, or even Google Sheets. Whether you’re starting small or scaling fast, these strategies will help you make every dollar count.