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Summary:

Nailing your LinkedIn Ads account structure is critical for performance. In this episode, you’ll get a deep dive into how to organize your accounts, campaign groups, and naming conventions for maximum clarity and optimization. Learn why you should keep your campaigns evergreen, how to build up your campaign’s relevancy score, and when to use or avoid new campaign groups based on volume and flexibility.

You’ll also hear a breakdown of the ideal A/B testing strategy on LinkedIn Ads. From why you should only run two ads per campaign to how to duplicate creatives to bypass frequency caps without sacrificing performance, this episode gives you practical, nerdy tips you can implement today.

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