Welcome to the LinkedIn Ads Show.

Show resources:

1. Conversation Ads Release
2. Content Friction Funnel Slide
3. Hushly – Hushly.com
4. Chris Dayley – CRO consultant
5. Join the LinkedIn Ads Fanatics community for access to all our courses

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Summary:

The #1 key to LinkedIn Ads Success: Your offer

In this episode, AJ Wilcox reveals the absolutely most important part of your LinkedIn Ads strategy—and no, it’s not your targeting or your ad creative. It’s your offer.

From checklists and guides to webinars and whitepapers, AJ walks through which offers convert and why most B2B ads fail when asking for a demo or a sale too soon. Learn the psychology of friction, how to nurture cold audiences, and which content formats perform best. Plus, hear real case studies of campaigns that flopped—and others that exploded—with just one change: a better offer.

If you’re running LinkedIn Ads and not getting the results you want, this is the episode you can’t afford to skip.

‍