LinkedIn Ads Zero-Click Experiences - How to Leverage Them for Your Brand
SHOW RESOURCES
Here were the resources we covered in the episode:
Sparktoro post about Zero Click Experiences
The post and interaction that inspired this Episode
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Summary
Zero-click experiences are interactions where someone consumes your content without ever clicking. Think about when someone sees a stat in your ad, hears about your podcast but searches for it later, or scrolls through an ungated document post. These actions don’t show up in your tracking data, but they leave an impression. The key insight? Not every valuable touchpoint needs a click. Especially in B2B, where deals require multiple brand exposures, these subtle interactions build familiarity and trust—quietly moving prospects through the funnel.
On LinkedIn, you can leverage zero-click strategies with tools like video ads, document posts, and Thought Leader Ads. The trick is to provide value first—without asking for anything. Then, use LinkedIn’s retargeting features to re-engage those who interacted, such as people who watched 50% of your video or flipped through your document. It’s all about designing experiences that educate, impress, and warm up audiences—so when they’re ready to act, your brand is top of mind. This isn’t about wasted spend—it’s a long game of trust and strategic awareness.
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