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Cities that tanked and others that didn’t with jobs from covid.

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

Video ad specs
Carousel ad specs
Single image ad specs
Text ad specs
Message ads specs
Conversation ad specs
Dynamic ad specs

‍Join the LinkedIn Ads Fanatics community for access to all our courses.

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Summary:

With so many ad formats and endless variations, it’s no wonder marketers are confused. In this episode, AJ Wilcox breaks down every single LinkedIn ad format—from Sponsored Content and Text Ads to Message Ads and the powerful new Conversation Ads.

You’ll get:

• A full comparison of ad formats with pros, cons, and when to use each
• Real performance benchmarks (CPCs, CTRs, and conversions)
• Tips to reduce friction with Lead Gen Forms
• Strategic advice for choosing the right format for your goals
• A sneak peek into LinkedIn’s new targeting options like Company Category and Growth Rate

Whether you’re just getting started or scaling big on LinkedIn Ads, this is your go-to guide to making smarter ad choices (and avoiding the expensive ones). Tune in and simplify your strategy.