Show resources:

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

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Transcript:

Think you need $5,000/month to run LinkedIn Ads? Think again.

In this episode, AJ Wilcox walks you through the ultimate low-budget strategy for testing LinkedIn Ads—even if you only have $300 to spend. Learn how to dip your toe in the water without wasting a dime, while still collecting meaningful data.

You’ll discover:

• The ad formats to use (and which to avoid)
• How to bid at the absolute floor without tanking performance
• The targeting trick to make every dollar count
• Why .4% CTR is your first green flag
• What $1,000 and $5,000 actually buy you in data and confidence
• The dayparting hack to avoid blowing your budget on night owls

Whether you’re pitching LinkedIn Ads to your boss or testing them for the first time—this is the episode that shows you how to do it strategically, safely, and smart.