Show resources:

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

Benchmarking your LinkedIn Ads Performance (video clip with B2Linked & Social Media Examiner)

Benchmarks reference cheatsheet

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

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Summary:

Most advertisers think they’re doing well… until the audit comes. In this episode, AJ Wilcox shares real benchmark data from 400+ LinkedIn Ads accounts to help you answer one crucial question: Are your campaigns actually working?

You’ll learn:

• The average CTR, CPC, and CVR across every ad format
• What’s “good” vs. “bad” performance for your campaigns
• Why cost per click isn’t just about your bid
• How to identify if your problem is the ad or the landing page
• Why LinkedIn’s dashboard lies to you (especially with Sponsored Messaging)
• And a simple test to know if your offer sucks—or just your form

This is your official LinkedIn Ads health check. Don’t launch another campaign without hearing this first.