Show resources:

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

‍Pages Announcement

‍Join the LinkedIn Ads Fanatics community for access to all our courses.

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Summary:

AJ Wilcox is joined by Ting Ba, Head of Product Marketing for LinkedIn Pages, to break down the new LinkedIn Events + Live features and how advertisers can leverage them to engage, nurture, and retarget their audiences.

What you’ll learn:

• How to run webinars, demos, and ABM campaigns using LinkedIn Events
• The difference between Events and Live, and when to use each
• How to retarget event attendees and integrate lead gen forms (coming soon!)
• Why the new video tab + trimming feature will boost your content visibility
• How to take advantage of the custom banner + CTA buttons on your Page

If you’re a B2B marketer looking for new ways to stay connected and drive mid-funnel engagement, this episode is your blueprint.