
LinkedIn Live and Events: Ting Ba From LinkedIn

Show resources:
LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course
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Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.
Summary:
AJ Wilcox is joined by Ting Ba, Head of Product Marketing for LinkedIn Pages, to break down the new LinkedIn Events + Live features and how advertisers can leverage them to engage, nurture, and retarget their audiences.
What you’ll learn:
- How to run webinars, demos, and ABM campaigns using LinkedIn Events
- The difference between Events and Live, and when to use each
- How to retarget event attendees and integrate lead gen forms (coming soon!)
- Why the new video tab + trimming feature will boost your content visibility
- How to take advantage of the custom banner + CTA buttons on your Page
If you’re a B2B marketer looking for new ways to stay connected and drive mid-funnel engagement, this episode is your blueprint.