Join the LinkedIn Ads Fanatics community for access to all our courses.

Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Summary:

Lead gen form ads are LinkedIn’s cheapest and highest-converting ad format for capturing leads, often boosting conversion rates by 10% to 50% compared to traditional landing pages. Instead of sending users off-platform, the form appears directly within the ad—pre-filled with their LinkedIn profile data—making it especially frictionless on mobile. These ads are ideal when the goal is volume over depth, and they’re supported across most formats, including sponsored content and messaging. However, their ease of use can result in prospects forgetting they submitted the form, leading to lower lead quality if follow-up is delayed.

Despite their high efficiency, lead gen forms come with limitations: they offer less control over branding, lack robust tracking and attribution capabilities, and prevent third-party retargeting since users never visit your site. You’ll also need an integration (like Zapier, Salesforce, or HubSpot) to automatically pull leads out of LinkedIn. The ideal use case? When you need quick wins, lead volume, or list growth—but if your goal is to build relationships with high-value prospects or gain advanced analytics control, sending traffic to a landing page may still be the better move.