
LinkedIn Ads Top Five Mistakes | How to Audit your LinkedIn Ads

Show resources:
LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course
Join the LinkedIn Ads Fanatics community for access to all our courses.
Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.
Summary:
Are you wasting budget on your LinkedIn Ads without realizing it?
In this episode, AJ Wilcox shares the top 5 most common (and costly) mistakes he sees in LinkedIn Ads accounts — and how to fix them fast.
What you’ll learn:
- Why naming campaigns after assets ruins optimization
- The hidden danger of audience expansion
- Why automated bidding usually costs more than it saves
- How bidding too high wrecks your daily performance
- The critical role of UTM tracking (and what you’re missing if you skip it)
Whether you manage ads in-house or through an agency, this episode gives you the checklist you need to audit your performance and ensure you’re running LinkedIn Ads like a pro.
Listen before you launch your next campaign!