Show resources:

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

UTM parameters

Bidding Budgeting Episode

Account Organization Episode

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Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

Summary:

Are you wasting budget on your LinkedIn Ads without realizing it?

In this episode, AJ Wilcox shares the top 5 most common (and costly) mistakes he sees in LinkedIn Ads accounts — and how to fix them fast.

What you’ll learn:

• Why naming campaigns after assets ruins optimization
• The hidden danger of audience expansion
• Why automated bidding usually costs more than it saves
• How bidding too high wrecks your daily performance
• The critical role of UTM tracking (and what you’re missing if you skip it)

Whether you manage ads in-house or through an agency, this episode gives you the checklist you need to audit your performance and ensure you’re running LinkedIn Ads like a pro.

Listen before you launch your next campaign!

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