Show Resources:

LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course

COVID-19 insights and resources for advertisers

The digital advertiser’s guide to COVID-19

Bidding Budgeting Episode

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Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover.

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Summary:

This episode provides a clear and practical breakdown of how much budget you need to run effective LinkedIn Ads. It explains the concept of the “Goldilocks zone” — spending enough to gather statistically significant data without overspending. With $1,000 you can test for click-through rates; with $5,000, you can start identifying which messages and offers actually convert. The episode also highlights how spend should be adjusted based on your audience, offer, and conversion goals.

It emphasizes that LinkedIn is ideal for high-ticket, long-sales-cycle products, where lead quality matters more than low cost per click. You’ll also learn how to avoid common budgeting pitfalls — like spreading spend over too many months or pulling the plug too early — and how to align your audience, message, and offer to get the best return.

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