
LinkedIn Ads on a Deadline | How to Get Traffic Fast with LinkedIn Advertising

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Summary:
If you’re promoting a time-sensitive offer on LinkedIn—like an event happening in a few days or an expiring promotion—you’ll need to shift away from traditional slow-burn strategies and go into high-urgency mode. The key is to maximize reach and speed, even if it means paying more. To do this, focus on larger audiences, use accelerated bidding strategies (like CPM or auto bidding), and activate features like the LinkedIn Audience Network (LAN) to expand impressions beyond LinkedIn itself. You should also stack ad formats—sponsored messaging, sponsored content, dynamic ads—to increase visibility and catch your audience wherever they are.
Another powerful tactic is to leverage urgency and FOMO in your ad copy with phrases like “don’t miss it” or “limited seats available,” as long as they’re truthful. If time is very limited, duplicate high-performing ads instead of creating new ones, to bypass long review delays. Be sure to check if you’re hitting any invisible spending limits on new accounts, and remove them ahead of time. In high-urgency scenarios, efficiency takes a back seat to speed and exposure, so plan to front-load your spend and act fast—it’s easier to slow things down than to scramble to scale up later.