SHOW RESOURCES

Here were the resources we covered in the episode:

How to Analyze Your LinkedIn Ads in Excel

How to Evaluate Your LinkedIn Ads AB Tests in Excel

NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox

Youtube Channel

Join the LinkedIn Ads Fanatics community for access to all our courses.

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Summary

AJ Wilcox shares powerful LinkedIn Ads strategies contributed by the community. From smart click-to-impression bid switches to building video-first funnels that warm up leads before converting them, listeners revealed what’s working right now. One standout came from Paul Fairbrother, who used a video engagement retargeting approach to cut CPC from $35 to under $2. Other marketers shared how audience segmentation by company size and engagement-based remarketing are helping drive higher lead quality and lower acquisition costs.

You’ll also discover underrated plays like text ads for low-cost brand awareness, tapping into the Microsoft Ads integration to reach enterprise buyers on Bing, and using comment-gated organic-style posts to drive viral engagement. The biggest takeaway? Keep testing, keep learning—because LinkedIn Ads, when used strategically, can be as much a market research tool as a performance channel.

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