LinkedIn Ads Blog
Quality Targeting All The Time
Spending money on clicks that don’t lead to a conversion is one of the worst things that can happen, especially on LinkedIn due to the high average Cost Per Click (CPC). The key to quality leads and conversions is solid targeting, and LinkedIn provides that incredibly...
read moreLinkedIn Lead Gen Form in InMail Ad Type
LinkedIn has been making a lot of changes and updates recently to the platform. One of the updates you may have seen is the option to have Lead Gen Forms in InMails. This is an awesome new feature that will allow advertisers to get users’ information without having to...
read moreEvent Tracking with Google Tag Manager
Hi there! I am Brandon Green and I’m a member of a digital marketing agency in Birmingham, AL called Telegraph Creative. I’m here to help you increase your tracking skills. I’m going to speak on four topics ranging from pretty beginner to advanced so I make sure to...
read moreQ&A with LinkedIn Ads Pro – Viveka Von Rosen
Viveka Von Rosen is a legend when it comes to the LinkedIn platform (Her Twitter handle is @LinkedInExpert, for heaven’s sake!). I had the privilege to interview her about her LinkedIn Ads experience, and I think you’ll be interested to hear her views! Plus, she just...
read moreRebuttal: 8 Things I Hate About LinkedIn Ads
--Edit 3/22/18: Many of the limitations of LinkedIn Ads discussed here are no longer weaknesses and this is, therefore, pretty outdated. LinkedIn now has retargeting, custom audiences, lead gen forms, etc.-- Yesterday, Larry Kim, CEO of Wordstream (for whom I hold a...
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