LinkedIn Ads Blog

How to Improve Lead Quality on LinkedIn Ads

You can target your audience on LinkedIn Ads with pinpoint accuracy. Especially in the B2B space, investing in the platform is a no-brainer.   However, that’s not to say that LinkedIn’s targeting is perfect or easy to set up. Even when you feel confident in your...

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6 LinkedIn Ads Pitfalls You Wish You’d Known Sooner

LinkedIn Ads is a blessing from heaven for B2B marketers but can be a curse if you don’t know the pitfalls. Here are 6 common ones you’ll want to avoid if you want to see success on the platform:   Leaving Audience Expansion Enabled   Audience Expansion is a...

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