LinkedIn Ads Blog
Ep 72 – The LinkedIn Ads Auction: You Used to Think it Was Confusing | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Episode 59 LinkedIn's auction Campaign Quality Scores for Sponsored Content Help Article LI's Privacy Centric Explanations - really interesting to understand LI's direction towards privacy Episode Six...
LinkedIn Ads Objective Smackdown! Brand Awareness vs Website Visits
We’ve seen a couple of cases recently where LinkedIn advertisers have seen incredible early success leveraging the Brand Awareness campaign objective. So we decided to put this objective to the test. Before running this objective, we were running the Website Visits...
Ep 71 – LinkedIn Ads CRM Integration | How B2B Marketers Use CRM with LinkedIn Advertising | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Lead Gen Form Ads Reporting UTM live builder NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show...
How to Create a Holistic LinkedIn Ads Strategy
If your audience is just hearing about your business for the first time, it’s highly unlikely they’ll be willing to invest in your high-ticket product or services after seeing one or two ads from you. It’s been debated how many marketing and sales touches it takes...
Ep 70 – LinkedIn Ads Cookiepocalypse | Advertising in a World Without Cookies | The LinkedIn Ads Show
Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the...
LinkedIn’s New Business Manager: A Quality-of-Life Update for Advertisers
LinkedIn has been making several changes in the last couple months and it’s just added another new feature: Business Manager. For those who have advertised on Facebook, you’ll already be very familiar with this upgrade. Similar to Facebook’s Business Manager,...