LinkedIn Ads Blog

Segmenting your audience isn’t a new concept for Marketers, but in our experience, we don’t see this being done often enough on LinkedIn Ads. Typically, when we think of audience segmentation, we may think of it in broader terms, like targeting people in different...

Your offer (i.e. the thing you’re promoting combined with your CTA, or what you’re asking your target audience to do) is absolutely, positively THE MOST important aspect of your LinkedIn Ads. Regardless of whether your ad copy is eloquently written and compelling or...

LinkedIn’s Job Title targeting is an incredibly powerful tool in the hands of digital advertisers but it contains a little known secret. In a recent podcast episode, our CEO, AJ Wilcox, shared the details of a research project our team conducted on Job Title targeting...