the LinkedIn Ads Show
Hey it’s AJ Wilcox your host of the LinkedIn Ads Show which is obviously about LinkedIn advertising.
Every week we’ll dive deep into some aspect of LinkedIn Ads, and I’ll share my high-performance strategies, tips, platform news, and anything else that I think a LinkedIn Ads pro would want.
We’ve even got interviews with the product managers at LinkedIn who create the tools you use.
So check out the episodes below to see if any particular topic strikes your fancy.
And, hit one of the links above for whatever podcast player you use, and make sure to subscribe.
Talk to you soon!
-AJ Wilcox
AJ Wilcox
Your Host
Recent Episodes
Ep 43- LinkedIn’s Usage by Gen Z | Original Research on How Gen Z Uses LinkedIn
Show Resources Enter the Contest! bit.ly/linkedinadscontest LinkedIn fixing false metrics Writeup of the GenZ research Free chapter of Instabrain: bixaresearch.com/freechapter LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course...
Ep 42- How to Get Started with LinkedIn Ads | The LinkedIn Advertiser’s Checklist
Show Resources Enter the Contest! bit.ly/linkedinadscontest Download the B2Linked Onboarding Checklist: https://b2linked.com/checklist New Company Page: https://www.linkedin.com/company/setup/new/ Episode 02 - Targeting Strategies Episode 10 - Offers that Convert...
Ep 41- LinkedIn Ads Rising Costs: How to Beat LinkedIn Ads Inflation
Show Resources Enter the Contest! bit.ly/linkedinadscontest Episode 02 - Targeting Strategies Episode 06 - Bidding Episode 26 - Why so expensive? Episode 29 - Saturation Episode 32 - Covid Episode 37 - Seasonality LinkedIn Learning course about LinkedIn Ads by AJ...
Ep 40- LinkedIn Ads Coupon Codes: How to Get them and How to Spend them Most Efficiently
Show Resources Episode 06 - Bidding Episode 10 - Calls to Action LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You got a coupon...
Ep 39 – When to Scale Up Your LinkedIn Ads
Show Resources: Episode 14 - Low Budgets Episode 22 - How to Scale Episode 15 - Benchmarks Episode 10 - High Performing Offers LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what...
Ep 38 – LinkedIn Ads Conversion Tracking | How to Set it Up and Troubleshoot it
Show Resources: Install event tracking tutorial on YouTube How to set up event tracking in Google Tag Manager walkthrough LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd...
Ep 37 – LinkedIn Ads Seasonality | The Best and Worst Times to Spend
Show Resources: Ep 26: Why LinkedIn Ads Are So Expensive? LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: Q4 on LinkedIn Ads, what I...
Ep 36 – LinkedIn Ads AB Testing Strategy
Show Resources:Split test calculator Ep 07 - LinkedIn Ads Account Organization Ep 15 - Benchmarking Your LinkedIn Ads LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd...
Ep 35 – LinkedIn Ads Most Common Mistakes – Round 2
Show Resources:New! View your company page followers. New update to the playbook on targeting from LinkedIn LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to...
Ep 34 – LinkedIn Ads Objectives Explained – LinkedIn Advertising Objectives
Show Resources: Episodes we referenced:Ep 17 - LinkedIn Lead Gen Form Ads - Should You Use Them?Ep 26 - LinkedIn Ads are so expensive. Why is that? CPC vs CPM Bidding: Referenced article on Marketing Land LinkedIn Learning course about LinkedIn Ads by AJ Wilcox:...