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Here were the resources we covered in the episode:

Low Budget Strategies Episode

Offers Episode

Who Should and Shouldn’t Advertise on LinkedIn Episode

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Youtube Channel

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Summary

Should small businesses run LinkedIn Ads? The answer isn’t black and white—but AJ Wilcox breaks it down brilliantly. It all comes down to BLAMMO: Budget, Lifetime Value, Audience, Message, and Offer. If you’ve got a high-ticket product or service (think $10K+ LTV), plus clarity on your audience and offer, LinkedIn Ads can absolutely work—even for small teams. The catch? You’ll need enough budget to test, learn, and optimize. That’s why he recommends a starting point of around $5,000/month, especially if you’re targeting North America. Smaller budgets are possible, but expect trade-offs in volume, speed, and audience insights.

AJ also shares how small teams with limited headcount and creative resources can still succeed by outsourcing gaps—whether it’s design, content offers, or ad management. He emphasizes setting the right expectations with leadership and knowing that ads won’t fix product-market fit. But interestingly, you can use LinkedIn Ads for market validation, by testing content and offers with ultra-specific segments. Bottom line? Size doesn’t matter—strategy does. If your targeting, offer, and value are dialed in, LinkedIn Ads could be your best B2B growth channel yet.

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