If you’re considering hiring an agency to help manage your LinkedIn Ads (or any other specific digital marketing need), you might be wondering whether it’s worth hiring a full-service agency or one that specializes.
Though we specialize in LinkedIn Ads management services for B2B companies, our goal is to provide you with the information you need to make the decision that’s right for you.
There are four things you’ll want to consider when deciding between a full-service and LinkedIn Ads agency:
- Range of Services
- Costs
- Quality of Service
- Time Management
Range of Services
In general, full-service agencies offer many additional services that specialized agencies don’t.
Often, full-service agencies operate a la carte style, so you can select the services that you need most without having to pay for everything they have to offer.
Specialized agencies typically only offer one type of service, but it’s tailored to a very specific need.
Conclusion: If you need help with more than just LinkedIn Ads (like paid advertising on other channels, SEO, web design, content creation, etc.), then your best choice might be a full-service agency. If you need help with LinkedIn Ads specifically, then your best choice might be a LinkedIn Ads agency.
Costs
Costs for LinkedIn Ads agencies can range anywhere from $650 to $3,000 per month on average in management fees alone.
On the other hand, full-service agencies can be more or less expensive than this depending on how many services you want to receive.
The range is quite drastic here, with costs reaching as high as tens, or even hundreds, of thousands of dollars per month in management fees.
Conclusion: Depending on the amount of services you need, LinkedIn Ads agencies can be a much more affordable option in comparison to full-service agencies, especially if the main service you’re looking for is LinkedIn Ads management.
For more on how much you can expect to pay to hire a LinkedIn Ads agency, check out this post.
Quality of Service
In general, full-service agencies don’t have a niche or specialize in any particular service.
This means, in exchange for many service offerings, you may see lackluster results.
That’s not to say this is the case with every full-service agency, though! It really depends on the size of the agency’s team and their level of expertise.
If the agency is large enough, oftentimes they’ll have multiple teams that specialize in specific things all working on your account.
On the flipside, specialized agencies live up to their name: they specialize in a specific area of expertise.
So if you hire a LinkedIn Ads agency, you can expect great LinkedIn Ads performance.
Conclusion: If you’re leaning towards hiring a full-service agency, ask them how big their team is or how many people you can expect to work on your account. If it’s a small team (or even just one person), you might ask how experienced their team is in LinkedIn Ads management. If they don’t have the expertise you’re looking for, you may want to look at hiring a larger agency. Or, if the performance of your LinkedIn Ads is especially important to you, you might consider hiring an agency that specializes in the platform (i.e. a LinkedIn Ads agency).
Time Management
Juggling more than one agency at a time can be time-consuming and difficult to manage.
The benefit of hiring a full-service agency is that you only need to build a relationship with one person, rather than managing several.
This also frees up a lot of time because you’re not meeting with different people who oversee separate pieces of your digital marketing strategy.
On the other hand, if you have team members who manage different aspects of your digital marketing strategy, and you only need help with LinkedIn Ads, then hiring a LinkedIn Ads agency won’t be a massive time commitment.
Conclusion: If you don’t want to manage multiple relationships between several different agencies, then consolidate under one full-service agency. But if you have team members that manage different aspects of your digital marketing strategy already, and you only need help with LinkedIn Ads management, then hiring a LinkedIn Ads agency may be the best route.
Which is Better?
In short, if you need help managing multiple facets of your digital marketing strategy, in addition to LinkedIn Ads management, and want to avoid the time investment of building and maintaining several different relationships, then a full-service agency might be the best option for you.
Just make sure that, if you do go with a full-service agency, they have the manpower, resources, and expertise to be able to drive excellent performance on your LinkedIn Ads account.
On the other hand, if you just need help with your LinkedIn Ads strategy, you don’t want to pay out the nose for management services, and you want a higher chance of seeing success on the platform, then a LinkedIn Ads agency may be the way to go.
If LinkedIn Ads management is one of those things you feel like you and your team don’t quite have a handle on yet, check out our list for the best LinkedIn Ads agencies on the market right now.
There are a lot of great options to choose from, but if you value minimizing waste in your LinkedIn Ads account so that you can increase profit, consider booking a discovery call with us at B2Linked.
We’d absolutely love the chance to get to work with you!
Written by Eric Jones
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